Financial advisors, business owners and entrepreneurs are always looking for ways to improve their sales process. It’s something few people ever master but the best salespeople never stop learning how to strengthen their marketing and produce better results.
Today’s guest is someone that we has found great success in sales and building businesses. Jamie Shanks is a world-leading Social Selling expert and author who has pioneered this space. He’s trained thousands of professionals throughout his career and today he’s going to provide some of that expertise to us.
If you’ve wanted to level up your sales skills and achieve a higher level of success in this area of your business, this conversation with Jamie will provide you with a lot of valuable insights into making that happen. He breaks down his SPEAR approach to selling and explains how Social Selling can help you attract better leads. We found that his our philosophies align in many ways, which is why we wanted to have him on the show.
Here’s some of what you’ll learn from this episode:
- What is SPEAR Selling and how do you take advantage of this in your business? [7:56]
- How the Social Selling book lays the groundwork for everything else. [12:36]
- How should you work storytelling into your sales process? [15:33]
- The differences he sees working with small businesses versus Fortune 500 companies. [38:55]
- Why past customers are the key to opening more doors. [24:41]
- What it would be like for a financial professional working with Jamie. [28:39]
Get Jamie’s SPEAR Selling book: https://www.amazon.com/SPEAR-Selling-ultimate-Account-Based-professional-ebook/dp/B07MFG178W
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